This postsecret postcard is a scene from one of my favorite commercials of all time (is it weird to have favorite commercials?). Matter of fact, VW has one of the best ad companies out there, because I love and remember a lot of their commercials. I must fit their target demo completely.
Case in point - before I went to test drive a VW Bug - they gave me a DVD for the New Beetle convertible. Yesterday morning, over chocolate-chip muffins and coffee, DH and I watched the DVD for shits and giggles.
It was like watching a snapshot of our own lives.
Well, maybe not exactly, but way close. It featured this couple on a road trip in a gorgeous red New Beetle convertible (tan interior, black ragtop, I'm totally in love with it) from somewhere near Boston to Washington Square, NYC with a stop in Woodstock along the way. They love diners, small harbor towns, and love coffee from small independent coffee shops. There were half a dozen moments when I looked at DH and laughed, because whatever was going on onscreen was totally something we a)have done or b) would do. The magnetic big daisy decals she puts on the car when they get to Woodstock - I COVET them.
It was frightening how exactly we appear to fit into the NBC's target demo.
Now it may be the case that they have an assortment of these DVDs - one for teen girls, one for recently divorced forty-year-old women, etc so that you feel like you fit the "target demo" or something, but regardless, it was funny. Actually, it really was quite entertaining, despite being a naked marketing tool.
Here's a quick snippet of the DVD movie.
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